The Marketplace Boom in Russia: Why Now Is the Right Time to Expand

Over the past few years, Russia has quietly become one of the most dynamic e-commerce markets in the world. While global sellers focus on saturated platforms like Amazon and Shopify, something big is happening in the East:

Russian marketplaces are exploding — and there’s still room to grow.

A Market That’s Surging in Silence

In 2024, the combined turnover of Russian marketplaces exceeded $120 billion, growing by over 24% year-over-year. That includes both domestic and cross-border sales, with platforms scaling logistics, infrastructure, and mobile-first shopping experiences at record speed.

Marketplaces in Russia have become the go-to retail channel for local shoppers — not just an alternative, but the default.

Mobile-First. Logistics-Ready. Customer-Loyal.

What’s fueling this boom?

• Over 80% of e-commerce traffic comes from mobile apps

• Nationwide fulfillment networks now rival global standards

• Local platforms offer next-day delivery in most regions

• Buyers are increasingly loyal to marketplace ecosystems

• Consumers trust reviews, recommendations, and convenience over traditional retail

This isn’t an emerging market — it’s a developed one with less saturation and more upside.

Cross-Border Sellers Are Taking Notice

International brands are already beginning to expand into Russia and CIS marketplaces. Why? Because the barriers to entry are lower than expected — and the opportunity is larger than most realize.

With proper legal setup and local representation, foreign sellers can list their products, operate remotely, and tap into a huge, actively growing market.

It’s Not Just About Russia — It’s Regional

Russia acts as a central hub for the broader CIS region:
Armenia, Kazakhstan, Uzbekistan, Belarus, and Kyrgyzstan — a combined market of over 250 million consumers.

Many marketplaces operate across these borders, giving sellers access to multiple countries with a single infrastructure setup.

How We Help Sellers Enter This Boom

We’ve developed a simple, fully managed process for global sellers looking to enter the Russian and CIS marketplace ecosystem:

1. Set-Up — Legal registration, product compliance, and marketplace onboarding

2. Management — Day-to-day store operations, logistics, and support

3. Optimization — Growth strategy, pricing, promotions, and local expertise

You don’t need to be in the region — we handle everything remotely and legally on your behalf.

Final Thoughts

The marketplace boom in Russia isn’t a future opportunity — it’s happening now. For sellers who are ready to diversify beyond Amazon and take advantage of fast-growing regions, this is one of the best moves you can make in 2025.

Book a free consultation and explore if your product fits the market.